So this product caught my eye a bit because of its exclamation point after the name--"Absolutely," or, "Absolutely!" with the punctuation. When I saw that this was a product of Israel that settled it, as I was going to buy it. I went with the "original" and "everything" flavors from the Absolutely! flatbread line. Despite what Jake Jarmel would think. (This is a deep cut sitcom reference--see the end for an explanation, if you need it.)
As has happened quite a bit recently, this was a revisit of sorts. Absolutely! is a brand of the NJ-based Kenover Marketing Corporation, which, as it turns out, has tons or brands. Probably the most famous of these is Manischewitz, which makes foods like cookies, matzo, noodles, crackers, soup, gefilte fish (see my post on April 6th, 2013), chocolate and candy, oils and vinegars, etc., but is arguably best known for its wines. But one of its other brands might struck a chord with regular readers of this blog--Kedem, makers of the tea biscuits I discussed in my post on February 9th, 2019. As usual, I won't repeat myself much here--consult that article if you're curious about the company's history. For those that don't want to go back, Kenover started in 1948, and its brands are exported to over 30 countries worldwide. As for the Absolutely!, aside from flatbreads, the brand also makes crackers, pizza, and snacks, all of which are free of gluten. And if you're really a history buff of my blog, check out my original post about gluten-free products, in my post about gluten-free beers on December 10th, 2012.
Absolutely! flatbreads, original flavor: The pieces were rectangular in shape, about 13 cm. by 4.5 cm. (or about 5 inches by 1.75 inches), and look like matzo. They were white, with brownish/blackish cooked or singed-like edges. When eaten plain, the flavor was like matzo, too--blandish, some salt tinges. As the base for a cheese canape the result was much better, pretty tasty.
Absolutely! flatbreads, everything flavor: These looked very similar to the original ones--same size, shape, and color, except that some greenish/black spice granules were visible. Eaten plain they tasted like the original kind too--pretty bland. Some spice flavor, but not much. As before though, as the base for a cheese canape the overall effect was improved significantly.
In conclusion, then, if you like matzo, you'll probably enjoy these as well. But they'll definitely need some help in the form of a condiment or topping, unless you really like plain matzo-type flavors.
Returning to the reference in the opening paragraph, Jake Jarmel was a character on "Seinfeld," played by Marty Rackham. In the 4th episode of Season 5, "The Sniffing Accountant," (first aired on October 7th, 1993), Jarmel gets into a fight with Elaine and breaks up with her over his disdain for her overuse of exclamation points. (For the record, in general I agree with Jake--exclamation points should be used sparingly, I think, or they lose their effect.) I was slightly surprised to learn that the Jarmel character actually appeared in 3 episodes, and Rackham also appeared as a cop in "The Trip Part 2," when Kramer is accused of being a serial killer in Los Angeles. Finally, in real life Jerry Seinfeld claimed that a former accountant stole $50,000 of Jerry's money to buy drugs.
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