We're heading back East again, back to a familiar destination on my blog--Japan. The brand of candy I'll be discussing goes by a couple of names. The box I picked up, the export, is called Botan rice candy. "Botan" is Japanese for "peony," the type of flower, and a picture of this is on the box, alongside one of a traditional dog-shaped toy called a inu-hariko. However, in Japan the brand is named Bonton ame. "Bonton" means pomelo (see February 20, 2014 post for more info about this fruit) and the candy's flavor is thought to approximate this. The overall company which produces Botan/Bonton ame is Seiko Foods.
The Seiko company website was informative, at times amusing, and even a little depressing at one point. The company has gone through several name changes over the years, but a precursor of it dates all the way back to 1903. Once in the business of producing glutinous starch syrup, they now make various candies, desserts, and frozen meats and vegetables. The website is very detailed, even going so far as to print which banks the company employs. On the sad side, their Company Profile page also includes a "memories of the war" section. To end on a lighter note, I really enjoyed some of the advertising slogans for Botan/Bonton ame over the years. In the mid 1920's (the candy was developed in 1924) their catch phrase was "the long-nosed goblin's secret recipe." Who can argue with that? These hideous monsters are traditionally the best candy makers, after all! A more recent slogan boasts that the candy is "known and tasted at least once by anyone and everyone in Japan." The cynic in me is a little suspicious that this claim is 100% accurate. (And if it is, that is truly amazing.)
Anyway, the rice candy is made from glucose syrup (corn syrup, water), sugar, sweet rice, water, lemon flavor, orange flavor, and Allura Red AC food coloring. Inside the box were six reddish-pink pieces, measuring about 2 cm. by 1 cm. (or about .75 inches by .5 inches) And here's where I have to admit something a little embarrassing. After taking off the outer wrapper I was confronted by an inner wrapper surrounding each piece of candy. Or, really, stuck onto/into the candy. I tried to peel off this inner wrapper without success. I quickly grew frustrated, and angry. I bit into the candy as I could. But after only a few brief tastes I threw the lot into the trash, cursing and carrying on about the terrible packaging. Well, it turns out I was being unobservant, and bit foolish. On the website, later, I read that the inner wrapper is made from edible material, and is designed to dissolve in the consumer's mouth. "Why don't they print this on the box?" I wondered. Then I looked at the box more closely. On the inside of the end flaps it does indeed read, "Each candy has an edible inner wrapper that melts in your mouth." Oops. For the record, what little of the candy I did eat wasn't that great. Kind of average, and not very sweet. Fruity, in a pedestrian way. But I'd be lying if I said that the annoying-at-the-time packaging didn't influence my overall opinion, so take that into account. The box also came with a sticker, featuring a wild haired waiter standing next to a brown dog. Don't know if this is a character from some other entertainment medium, or original to Seika.
Therefore, I don't know if I'll try this again, if/when I get the chance. Part of me doesn't want to, since I wasn't blown away by the taste, and out of slight shame/spite about the weird inner wrapper. I guess I'll go with another of their candies, or an ice pop, instead. And, as I said, the Seika website is definitely a cut above most food company websites, with its comprehensive business details, entertaining historical anecdotes, and even a touch of pathos for balance.
Apparently I'm not the only one who was put off by Botan's strange inner wrapper. My friend Keith found an image, which I'm posting below.